Having a business blog is a great way to drive new customers and build exposure for your company. But what do you write about? What kind of content will drive results? Just writing a blog to write a blog isn’t enough; to truly be successful, you have to think strategically about topics that will lead
Do you use WordPress to create websites for small business owners? Are you a WordPress developer that manages multiple websites? If you are, then our new developer’s program is for you. We’ve just introduced a number of features to help you more easily manage your client’s websites and even offer them added value. Members of
Small business websites have a reputation of generally being bad. It’s not our fault, web trends keep changing and we’re too busy growing our business to worry about our website. The truth is that as your website becomes more and more important (people look for you online before searching anywhere else), making sure you are
Your social media presence should only be part of your online marketing strategy. If you want to get the most out of your online presence, it’s important to integrate your social media profiles with your social media hub (your website). Thankfully, tying everything together is easier now than ever before. Almost all the major social
Successful small business owners know that focusing on tasks that grow the bottom line are the most important. This mentality is the reason why, many times, business owners forgo creating and managing a website – a major missed opportunity. Your website, when well optimized, can act as a new and effective marketing channel. Use your
One of the best things about using WordPress to power your website is that there are countless plugins you can use to extend the functionality of your website. The problem with having so many plugins is that the average person never knows which plugins are useful and reliable. That’s why we outlined our favorite plugins
Regardless of the focus on social media, email marketing continues to be a force that can drive revenues. Email is one of the best ways to keep in touch with previous customers, soft sell potential customers, and interact with your target demographic. Small businesses often overlook email marketing because it seems difficult to build your
We don’t often talk about politics here, but we came across this awesome infographic that is definitely useful for all small business owners. If you’re not sure who you’re voting for this year, check out the infographic below to see how each candidate stands on small business issues. I’m sure it will change and hopefully
Think back to a time you had a problem you needed solved. How’d you find the business you’re using now? Most likely you did one of two things: searched a business directory (maybe online) OR you asked a friend for a recommendation. Having people recommend your business is the basis of word of mouth marketing.
When we first started marketing SiteFox, we realized that it wasn’t all about big marketing campaigns or messaging programs. We quickly learned that it was really about maximizing our returns from each channel. One of the things we did early on was setup a document to track each channel and gauge its efficiency for registering
