The online marketing landscape is ever evolving. Today, we use an integrated approach that includes, search marketing, SEO, display advertising, and many more. But, as consumers change so do our marketing strategies… We often see marketing tactics gain and lose power as users become more aware of them or consumer intent changes. It seems as
Some of you may have noticed that this blog has slowly changed over time. First starting as “Left the Box”, then moving and rebranding, next a new theme, and now a new direction. I’ve been working on a blog post tentatively titled “Do you have marketing tunnel vision?”, and it made me realize that I,
Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving. In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising.