Is Your Marketing Converging?

Convergence is a term that shouldn’t be foreign to anyone that has worked with technology for any time. In tech it refers to a coming together of different telecommunication systems into one system. The theory states that over time our cell phones, TV’s, and computers will converge to a single product. But how does the

5 Reasons Online Metrics Matter

Don’t understand online metrics? Then you don’t understand online marketing. There are too many marketing experts that just simply don’t know how to navigate or use metrics softwares. It’s a tragedy… The greatest advantage online marketers have over their traditional counterparts is the ability to track and measure almost every interaction digitally. Being able to