Partnerships and joint ventures are a powerful tool in a business’ arsenal. Finding synergies across companies means a win-win situation for the players. With the advent of social media, finding connections and building relationships is becoming easier. So what tools can we use to make our search more efficient and quicker? credit 1: Email The
Creating a central communications hub is an integral part of an effective digital presence and social media strategy. We know what we want, we know the theory. But, how do we execute it? I put together an outline that gives you an idea of how much a social media hub can cost. A few things
Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. Some tactics are easier to execute over others, but in the end it’s important to build a hub that is not only functional, but also sticky. The following recommendations should help you start thinking about
Facebook is down, it’s really big news because the site just won’t load. It happens to startups like Twitter and FourSquare as they grow rapidly, but for a site that has been relatively stable – it shouldn’t happen. It’s the stability that we count on, to connect with consumers, to play farmville, to power our
One of the greatest things about social media is that it brings people together. There are so many people I consider friends, but have never met. We chat online, we work together, and help each other out. It’s all made possible because of the Internet. Some of my most profitable partnerships have happened because of
It’s fairly standard for marketers to begin a digital marketing strategy by first researching the brand and community. The idea of a social media audit isn’t new. However, marketers must be sure to revisit their audits and habitually review their strategies to identify important optimizations. Communities evolve and strategies change – the amorphous world of
It’s easy to be excited about something and jump right in. I still remember when I was younger and I got my own computer for the first time, not one I had to share with the family. I remember hearing the doorbell ringing and rushing to open the box. Once it had started up, I
Aaron Goldman is the founder and principal at Connectual, where he puts lessons learned from Google to good use in digital marketing consulting and matchmaking. This post is part of a blog tour celebrating the book launch, which has Aaron “appearing” at 30 blogs in 10 days. In a post last week titled, “Don’t Make
Lately, there’s been this growing trend of including a link to the brand’s Facebook fan page in TV advertising. It’s really something I don’t understand – it is definitely a huge branding failure. The Unilever Example Here’s an example – Unilever’s Lynx product. Instead of using their brand name and inviting users to connect with
