5 Steps To Get Your Business Ready for Social Media
Sometimes for a small business the hardest part about trying a new strategy is just getting started. It’s not difficult but it takes time to consider and think your ideas through.
Below are the first few steps every business should consider.
Identify Your Goals
Your very first step should be to create goals. Why are you engaging in social media? What do you want from it? Are you trying to increase sales, want a better way to control your public relations, just want to be able to identify influential consumers?
Make a list of what you hope to accomplish. Don’t worry about how you’ll track it, or even how you’ll make it happen. Think about it from a higher level and keep your goals abstract.
Creating goals lets you identify what your strategy will be. Without knowing what you’re working towards your campaign will misshapen and dysfunctional. Create goals to create a focused strategy.
Determine Your Value Added
Once you have your goals, your next step is identifying what you are going to do to convince consumers to interact with you online. You need to know what your value added is.
Why should a custom because a fan of your Facebook page? Why am I following you on Twitter? For each action you expect a consumer to make, you must give them something.
Potential strategies include giving loyal fans coupons, access to special deals, updates on news, and exclusive looks at new products.
Build an Online Identity
After you’ve determined your goals and have an idea of what you’ll offer your customers online, you have to decide how you’ll do it. Not only do you have to figure out how, but also you need to know whom. So the question left to answer is, what is your online identity?
What is your online identity? How are you going to interact online? What is your personality? Will it be the CEO or is the brand going to have an online identity? What can be shared online, what can’t be shared online? What are your social media guidelines?
Create an Online Presence
Identify where you will be online. Does Facebook or Twitter make sense?
Populate your profile, create a hub, and build a blog. You determined what your identity would be, now make it happen. Create your online presence.
Interact With Your Consumers
You’re the company; everyone wants to talk to you. Now it’s time to talk back. Follow the general best practices of customer service (customer is always right, don’t get mad, keep your cool, and use humor).
Make your marketing a two way street, answer consumer questions, reply to comments, invite them to events. Post news and be part of the conversation.
Social media isn’t difficult to get started in. It’s easy to create a Facebook page or have a Twitter account. The question is can you build a community that not only is loyal to you but markets for you? Can you convince your community to buy your products and sell them too?
Taking the first steps to outline a social media strategy and create a basic online presence, will help you on your way to creating a successful social media campaign.