Are You Marketing or Advertising?
Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving.
In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising.
Advertising was more important than the actual campaign. If you spent enough money and as long as it was marginally interesting, you could be successful.
Nowadays, there’s seems to be a tip in the scales. Marketing is becoming more important and is being supported by advertising.
No longer can you just spend money to be successful. Your campaign needs to be interesting, exciting, and buzz worthy. Without being unique, the campaign doesn’t spread itself.
I’d love to know what you think. Do you define marketing and advertising as I have? Do you think that marketing is becoming more important than advertising? Leave a comment with your thoughts.