Although social media gets all the buzz, email marketing still continues to be an extremely lucrative marketing channel. Businesses are continuing to grow their email lists and connecting with consumers through their newsletters. Making sure you’re creating an active newsletter list directly effects your revenue from your emails. Following a few core rules will make
We love reading (big fans of the Kindle here at SiteFox), so it won’t come as a surprise that we’ve put compiled our favorite books just in time for the holiday season. Here are seven books that we highly recommend all small business owners read. They’ll help you re-think your business strategies, marketing ideas, and
As a business owner, you don’t have time to learn the technical aspects of launching a professional small business website. It’s not a straight forward or simple process. That’s why we put this in-depth small business website guide together. Use this as a resource for creating and launching your own small business website. The article
Do you have a business that drives leads or sales online? If so, it’s probably safe to say that you’re familiar with search engine optimization. You may have even thought about bringing on a consultant or expert to help you with your website. Professional SEO’s are a specialized group, so it’s no surprise that they
You’ve probably heard of search engine optimization or SEO, but aren’t actually sure what it is or how it can help you. SEO is setting up your website in a way that allows search engines to easily decipher the site. This can include optimizing your website’s title tags, header tags, and inbound links; important signals
Sometimes, the hardest part of starting a business is staying motivated. Working late hours can begin to drain your passion. It’s truly a test of your determination and drive to succeed. Here’s 21 quotes to help keep you motivated. When things seem to not be going your way, just remember it gets better. It’s not
One of the most annoying things is looking for a company online and finding nothing about them. I realized that when I am researching a business, if I can’t find them online, 9 out of 10 times I look for someone else. What can you do to make sure you’re visible online, and convert consumers
The growth of blogs has signaled a change in PR strategies for businesses both big and small. They’ve become an undeniable part of the online marketing strategy. Consumers continue to trust bloggers more and more; increasing a marketer’s dependence on them. Getting a blogger’s attention can mean leveraging their influence to drive messaging around your
Sometimes for a small business the hardest part about trying a new strategy is just getting started. It’s not difficult but it takes time to consider and think your ideas through. Below are the first few steps every business should consider. Identify Your Goals Your very first step should be to create goals. Why are
Have you heard the news? Google just bought Zagat! It’s an undeniable signal that local marketing is becoming more and more important. So why did Google buy Zagat? Simple, it’s a feature rich platform that includes reviews and group deals. More importantly, though, Zagat has a huge data set of reviews and already has a
