Have you heard the news? Google just bought Zagat! It’s an undeniable signal that local marketing is becoming more and more important. So why did Google buy Zagat? Simple, it’s a feature rich platform that includes reviews and group deals. More importantly, though, Zagat has a huge data set of reviews and already has a
Mobile marketing has become more and more important as consumers migrate to the new platform. Location based sites like Foursquare lead the pack, but how do you make the most of the platform? What strategies work well? Businesses have started to recognize the power of location based social media; its ability to get people to
Getting overwhelmed is pretty easy when you read all the different strategies available for small business marketing. It’s actually kind of crazy how many options are available. Instead of giving you yet another strategy or theory, let’s talk about some tactics you can put in place today. The following are specific campaigns that can be
Most business owners and marketers are always looking for new ways to increase their email lists. Being in a person’s email inbox is an effective way to convert them to a buy customer or to convince them to buy again. I’m always looking for new ways to increase my subscription rate and I found a
No I don’t think mobile applications are dead, there will be new mobile apps launch today and some of them will probably be extremely successful. Instead, what the title of this article alludes to is the fact that mobile applications are a temporary way for users to access the mobile web. Mobile applications segment data,
There’s only a handful of conferences I make sure to attend, the Corporate Social Media Summit is definitely one of them. I was invited to the summit (full disclosure, I received a free ticket) and am extremely excited to be attending. Generally, before I decide to go to a conference it has to fulfill a
When I hear “business website” I think “business storefront”. To me, both are synonymous. Yet, most business owners ignore their website, take shortcuts, and generally treat it as a secondary priority. Would you leave your stores’ windows shattered? Why do the same for your website? The following are 7 really easy and often overlooked fixes
Smart companies know to track everything. Identifying exactly what’s working is important if you want to recreate the success. Most of all, it’s important to track aspects of your business that are either resource intensive or have high potential. Your business website, tends to fall into both categories – they can take a lot of
Businesses that are unsure about their marketing and need help, often times have a hard to getting the information they need to turn around a strategy and create success. One of the best ways to identify problems and outline an actionable strategy is through a marketing plan audit. Defining the Marketing Plan Audit The Specifics:
The growth of blogs, attributed to the ease of access and the simplification of publishing, has signaled a change in PR strategies for businesses both big and small. Introduction The Power of Blogger Outreach Required Resources Building an Outreach List Making the Initial Contact
