Often overlooked, business culture can be one of the most effective ways to increase a business’ bottom line. Exciting, inviting, cultures make consumers feel part of a group and inspire them to share with their friends. Most businesses ignore the idea of culture because it can be a difficult strategy to execute. Small businesses depend
Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time we lay out our predictions for next year’s major marketing trends. Here’s what I think will both happen and be important for businesses owners and brand marketers. Offline Mobile Marketing will Grow
Some of you might know that I’m an avid Reddit user, I read it daily and try my best to vote for and comment on things I find really interesting. This year, I decided to take part in their giant secret santa. It’s a really great system, where you pledge to send a gift and
It’s almost everyday that I come across an awesome Facebook fan page. Then I go to their site, and wow – it’s in full flash and I can hardly navigate it without throwing up. I search for their topic and the brand is nowhere to be found. The allure of social media has made brands
The most important ingredient for a successful blog tends to be the one that is most often overlooked. It is the only thing other than great content that can grow your blog, build your reputation, and make you stand out. So what is this ingredient that I’m talking about? It’s your network, your group of
Too many “social media experts” simply recite a droning mantra; “You need a Facebook and Twitter so you can interact with your consumers zzz…” Has anyone taken a moment and asked why? Why Twitter and Facebook? Why not something else? Generally, the naïve social media marketer is hoping that the community on Facebook and Twitter
Partnerships and joint ventures are a powerful tool in a business’ arsenal. Finding synergies across companies means a win-win situation for the players. With the advent of social media, finding connections and building relationships is becoming easier. So what tools can we use to make our search more efficient and quicker? credit 1: Email The
Creating a central communications hub is an integral part of an effective digital presence and social media strategy. We know what we want, we know the theory. But, how do we execute it? I put together an outline that gives you an idea of how much a social media hub can cost. A few things
Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. Some tactics are easier to execute over others, but in the end it’s important to build a hub that is not only functional, but also sticky. The following recommendations should help you start thinking about
Facebook is down, it’s really big news because the site just won’t load. It happens to startups like Twitter and FourSquare as they grow rapidly, but for a site that has been relatively stable – it shouldn’t happen. It’s the stability that we count on, to connect with consumers, to play farmville, to power our
