Marketing a small business doesn’t need to be difficult or confusing. It was always assumed that effective marketing meant television ads and radio spots, the realm of big brands. With the adoption of the Internet, that all changed. Online, Fortune 500′s and small businesses are on even footing.
Successful online marketing requires nimbleness, passion, and a customer service culture – a common characteristic for small businesses. By capitalizing on these aspects and translating it to the web, small businesses can reach new consumers more efficiently than ever before.
Getting started with online marketing can be difficult, since there’s a lot to know. Learning the basics and understanding how to do it correctly, can take a long time. There are hundreds of white-papers, studies, and strategies outlined online. So we’ve compiled our favorites below, to give you a place to start and quickly learn the basics.
Small Business Articles
The following articles are, what we think, the most useful articles for small businesses when it comes to online marketing. They cover topics such as social media marketing, Facebook strategies, and even website basics.
- The Ultimate Resource for Successful Small Business Websites
- Building an Online Presence for a Small Business
- 5 Steps To Get Your Business Ready for Social Media
- Foursquare Business Strategies You Don’t Want to Miss
