Using an Avatar for Personal Branding

See if you can match these avatars with the brand they correspond to

For some, these avatars should be easily recognized. If you follow Sphinn or Twitter, you might remember who these people are. It’s because of their personal brand, you know them. You remember their image, remember their name, and remember what they do.

I use three tools to brand MY image.

The first is this blog. I make sure my image is very visible on my blog.

Having my image on the blog, lets me target the exact demographic I want. People who are interested in social media and internet marketing will begin to relate my image with a blog that gives advice on those topics.

The second tool I use is Twitter. How many Tweets have you sent today? Each time you write something, it shows your avatar. This, in turn, reinforces your image with your followers.

Although, it’s true that many of these people probably already know me and what I write about, it doesn’t hurt to make my image popular for free.

Finally, I really like MyBlogLog for image branding. It’s free, it’s easy to use, and it allows you to tap into other people’s blogs.

Every time you visit a site (while you’re logged into MyBlogLog) you’re image shows up on their widget. This means that as you read through your RSS Reader and read new blogs, you leave a trail of your image.

The advantage of MyBlogLog doesn’t stop there though, you can also join site communities (join ours here). The community page allows you to find others interested in your topics, and gives you one more place to show off your avatar for free.

I use my avatar to brand my own image. My goal is to make my readers be able to recognize me as I walk down the street. Do you use your avatar to brand a logo? Which do you think is better?

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Comments

  1. Hendry Lee says:

    Exactly what I’m doing right now.

    I was browsing your blog just now and fond some gems in there. Keep up the good work.

    Subscribed already, found you via Chris Brogan.

  2. @Hendry Thanks for the comment! I’m glad you like the blog, I hope to continue having good stuff for you to read. Please continue to leave comments, and join in – its what motivates me to write!

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