Social media is all about relationship building; talking to people, making friends, and connecting with your consumers. Few people are better at building and maintaining relationships than Gary Vaynerchuck of Wine Library TV.
Gary is a business coach, social media addict, and wine enthusiast. He’s absolutely a marketing genius, and someone to learn a lot from. With that in mind, I asked Gary if he could help us understand his thinking behind relationship management and building. Here’s what he said:
Video Key-points:
- Caring and transparency are the most important things for building relationships.
- Relationship building is all about what you can give the client.
- Remember it’s still a business, not a charity, don’t give away everything without expecting at least something back.
- Think about what you’re going to do, not what you want.
- Your goal is to follow the 80 / 20 rule. If you give 80% to people, they’ll give you 20%.
Book Information:
Gary’s new book is titled “Crush It”. It’s about his view on business, social media, and life itself. The book outlines the ideas and strategies Gary has used to build success in both his personal career and consultations. You can get all the information about the book at the Crush It site, and pre-order the book on Amazon.
