One of our biggest concerns online is determining why we share content. We understand that there is a basic need to pass on information, but why?

Also, we don’t know who is more likely to share content. It used to be that those that were technologically proficient were most likely to share. But as social media gained mass appeal, everyone is sharing content on Facebook, Twitter, Email, and Instant Messenger. So what makes someone more likely to pass an article to a friend?

To answer these questions we’ve put together a short survey for our readers to take. The survey shouldn’t take longer than 15 to 20 minutes (it’s only 25 questions). Thank you for taking the time to answer our questions.

Take The Survey: Why Do You Share Content?
All responses are saved anonymously

You’ll see we’ve added a new tab in the site navigation titled “Research”. That tab will have the latest active surveys and published reports. Check that often or sign up for our newsletter to get updates on the latest research.